Have you heard of the term brand archetypes before? Whether you’re familiar with the term or not, you will have encountered them throughout your day to day life. They are the characters that we know and love in movies, tv shows and stories. Each of the archetypal characters have certain personality traits, that we can […]

What are brand archetypes

The right font choice has the ability to elevate your brand.  As a designer I can spend a huge amount of time finding the perfect options to represent a business, and I can’t help but fall in love with an array of different styles that I come across. Choosing the right font style helps to […]

Free Google fonts for your business

An effective brand design needs to do more than just look good. As the visual representation of your business, it has an incredibly important job to do, and therefore needs to be crafted with intention, and care. Colours and fonts are a key part of that process, but before making those important design decisions, you […]

Why branding goes deeper than colours and fonts

Every business has a personality. The unique traits that describe who you are, how you are seen and how you interact with your audience.   But why is knowing this stuff important? Understanding your brand personality helps you to be cohesive. It helps you to create a vibe, a feeling, a way of being, that your […]

The importance of Brand Personality

I feel now, more than ever, we have the ability and opportunity to create businesses that truly support us, both financially, but perhaps even more importantly support our wellbeing, our dreams and our soul calling. I am committed to creating an aligned business. A business that truly lights up my world. A business that utilises […]

Creating An Aligned Business

Blogging is great for any business, and it’s never too later to start.   This is really easy to set up, and can be done with just a few clicks.  In this post I will share how to set up a blog page on WordPress, using any theme. Blogging on WordPress If you’re thinking of adding […]

How to set up a blog page on WordPress

the list your brand needs

An aligned and cohesive brand builds trust, provides a more elevated brand experience and allows for deeper connection with your soul clients. I’ve put this checklist together to help you identify where you may need to work on to create a brand that feels right and grows with you and your business. Download the checklist to make sure you're hitting all of the key areas.

download the checklist