Have you heard of the term brand archetypes before? Whether you’re familiar with the term or not, you will have encountered them throughout your day to day life. They are the characters that we know and love in movies, tv shows and stories. Each of the archetypal characters have certain personality traits, that we can […]
An effective brand design needs to do more than just look good. As the visual representation of your business, it has an incredibly important job to do, and therefore needs to be crafted with intention, and care. Colours and fonts are a key part of that process, but before making those important design decisions, you […]
Every business has a personality. The unique traits that describe who you are, how you are seen and how you interact with your audience. But why is knowing this stuff important? Understanding your brand personality helps you to be cohesive. It helps you to create a vibe, a feeling, a way of being, that your […]
I feel now, more than ever, we have the ability and opportunity to create businesses that truly support us, both financially, but perhaps even more importantly support our wellbeing, our dreams and our soul calling. I am committed to creating an aligned business. A business that truly lights up my world. A business that utilises […]
An aligned and cohesive brand builds trust, provides a more elevated brand experience and allows for deeper connection with your soul clients. I’ve put this checklist together to help you identify where you may need to work on to create a brand that feels right and grows with you and your business. Download the checklist to make sure you're hitting all of the key areas.