Don’t be afraid to use colour in your branding. Standing out amongst your competitors is a good thing… it just needs to be executed the right way. Depending on your brand personality, values and message, then this could be a good choice for your brand. Each of the colours represent an attribute or feeling. Midnight […]
Have you heard of the term brand archetypes before? Whether you’re familiar with the term or not, you will have encountered them throughout your day to day life. They are the characters that we know and love in movies, tv shows and stories. Each of the archetypal characters have certain personality traits, that we can […]
An aligned and cohesive brand builds trust, provides a more elevated brand experience and allows for deeper connection with your soul clients. I’ve put this checklist together to help you identify where you may need to work on to create a brand that feels right and grows with you and your business. Download the checklist to make sure you're hitting all of the key areas.