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Discover tools, processes and guides to help you navigate your own branding journey


How to create an aligned brand that calls in your soul clients

An aligned and cohesive brand builds trust, provides a more elevated brand experience and allows for deeper connection with your soul clients. 

I’ve put this checklist together to help you identify where you may need to work on to create a brand that feels right and grows with you and your business. Download the checklist to make sure you're hitting all of the key areas.

yes send me the checklist!

Getting clear on the foundations that make up your brand, helps you to make the right choices when it comes to every aspect of your business.

This work is done before a branding project begins, so when you make your design choices you have a reason for doing so, but it can also help to shape your brand experience and the way you work, allowing you to weave your values throughout.

This is an ongoing process and can be done at any stage of business, it's something that you will keep coming back to and refining. No matter what stage of business you're in, if you're needing clarity on your brand, this will give you a really solid base to start from.


+ the magic you bring

+ core brand values

+ getting to know your soul client

+ optional Google doc

buy now only £28

What's included:

+ your brand personality


+ defining your brand voice

+ vision casting & seeing the potential

+ 34 page PDF fillable workbook including...

recommended tools for your creative business

Dubsado is the CRM that I use to send invoices, contracts and questionnaires with ease. Receive 20% off your first month or year when you sign up using the code kindredcalling

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The website platform that I can't get enough of! It's a gamechanger, with a super friendly support team and community of users. Get a free month when you sign up with the code  kindredcalling

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I use Notion for project management, organising my ideas and thoughts, and also for creating resources that I can share. It's basically an online hub for my business (and life)!

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Design beautiful on brand emails, with the easy to use drag and drop builder. Flodesk is defo a firm fave. Get 50% off your 1st year when you sign up using my link

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Google Workspace is my go to for documents, spreadsheets, meetings, calendar, domains and file storage. Also the easiest way to set up a professional email linked to your domain.





Google Workspace

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Editorial Stock Images is a membership that provides stunning imagery to help you showcase your brand so you can create the right vibe to attract your dream clients. Get 15% 0ff using my link.

Editorial Stock Images

on the bookshelf

you can also check spotify premium or audible for audio versions!

Some of these items featured on this page may be affiliate links, meaning I would receive a small commission if you choose to purchase through the links. I only ever share tools and resources I personally use and love. ❤

Craft an aligned brand that calls in your soul clients

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