Don’t be afraid to use colour in your branding. Standing out amongst your competitors is a good thing… it just needs to be executed the right way. Depending on your brand personality, values and message, then this could be a good choice for your brand. Each of the colours represent an attribute or feeling. Midnight […]

Colour Love #1 – Palette inspiration

When I first started my brand design business, I offered a selection of different logo concepts to my clients, because I thought that it would be good to offer them a choice. I always want to make sure that I do my best for people and I thought offering multiple options would be the right […]

Why I changed to the One Concept Method

An open notebook with plain paper, with a pencil and rubber to the side

The start of a new branding project is an exciting place to be, a space full of ideas and potential routes to go down. In this post I am sharing how I go about creating a mood board for a brand design and why its an important step to my design process. What is a […]

How to create a mood board and why they’re important to my design process

Have you heard of the term brand archetypes before? Whether you’re familiar with the term or not, you will have encountered them throughout your day to day life. They are the characters that we know and love in movies, tv shows and stories. Each of the archetypal characters have certain personality traits, that we can […]

What are brand archetypes

The right font choice has the ability to elevate your brand.  As a designer I can spend a huge amount of time finding the perfect options to represent a business, and I can’t help but fall in love with an array of different styles that I come across. Choosing the right font style helps to […]

Free Google fonts for your business

An effective brand design needs to do more than just look good. As the visual representation of your business, it has an incredibly important job to do, and therefore needs to be crafted with intention, and care. Colours and fonts are a key part of that process, but before making those important design decisions, you […]

Why branding goes deeper than colours and fonts

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