The right font choice has the ability to elevate your brand. As a designer I can spend a huge amount of time finding the perfect options to represent a business, and I can’t help but fall in love with an array of different styles that I come across.
Choosing the right font style helps to reinforce the feelings and personality within your brand identity.
These are all Google fonts which are free to use, so perfect for businesses who are just starting out.
These featured fonts are all classed as “serif”, meaning they have a little decorative stroke.
Serif fonts help to convey trust and reliability, they have a sense of tradition and understated elegance. They can be really quite beautiful.
You can download each one for free, just click the images below 🙂
Image by Evie Shaffer on Pexels